Creative & digital

The creative and digital sector includes industries such as TV, film, computer games, programming, performing arts, visual arts and advertising.  

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Creative & digital sector

Facts & figures

The creative & digital sector includes performing arts, visual arts, software creation and development and advertising. The creative industries sector contributed £109bn to the UK economy in 2021. The UK was the fifth largest exporter of creative services in 2020 

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Careers in creative & digital sector

Career progression

There are a wide range of entry level jobs across the creative & digital sector these include: 

  • Leisure and Theme Park Attendants - £8.91 – Level 1 
  • Cleaners and Domestics - £9.30 – Level 1 
  • Administration Occupations - £8.94 – Level 1 

Learn more about career 'levels' in our FAQs.

Top skills requested by employers

Skills for creative & digital jobs can be split between ‘general’ skills and ‘specialist’ skill. General are transferrable between sectors and sought by most employers, whilst specialist skills are more focused on the sector.

General skills
  • Communications 
  • Management 
  • Sales 
  • Customer service 
  • Planning 
Specialist skills
  • Agile Methodology 
  • Marketing 
  • Software Engineering 
  • Programming Languages: including JavaScript, SQL, Python, C# 
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Green jobs

Creative & digital green jobs

Many Creative and Digital companies are working to become more sustainable and develop more sustainable products. There are green elements featured in many roles, including: 

  • Furniture restorer 
  • Live event rigger 
  • Cultural learning and participation officer 

A woman in a white vest smiles off camera. She is working on a large computer with design on the screen