Creative & digital
The creative and digital sector includes industries such as TV, film, computer games, programming, performing arts, visual arts and advertising.
Facts & figures
The creative & digital sector includes performing arts, visual arts, software creation and development and advertising. The creative industries sector contributed £109bn to the UK economy in 2021. The UK was the fifth largest exporter of creative services in 2020.
Career progression
There are a wide range of entry level jobs across the creative & digital sector these include:
- Leisure and Theme Park Attendants - £8.91 – Level 1
- Cleaners and Domestics - £9.30 – Level 1
- Administration Occupations - £8.94 – Level 1
Learn more about career 'levels' in our FAQs.
With experience you can progress within creative & digital taking on more responsibility with higher earning potential:
- Sports and Leisure Assistants - £9.00- Level 2
- IT User Support Technicians - £13.15 – Level 3
- Sports Coaches & Instructors - £9.99- Level 3
Learn more about career 'levels' in our FAQs.
More advanced careers in creative & digital relate to management or more specific roles related to the running of a business such as marketing, finance, and Human Resources.
- Programmers and Software Development Professionals - £21.16 – Level 6
- IT Specialist Managers - £22.34 – Level 6
- Arts Officers, Producers and Directors - £14.63 – Level 6
Learn more about career 'levels' in our FAQs.
Top skills requested by employers
Skills for creative & digital jobs can be split between ‘general’ skills and ‘specialist’ skill. General are transferrable between sectors and sought by most employers, whilst specialist skills are more focused on the sector.
- Communications
- Management
- Sales
- Customer service
- Planning
- Agile Methodology
- Marketing
- Software Engineering
- Programming Languages: including JavaScript, SQL, Python, C#
Creative & digital green jobs
Many Creative and Digital companies are working to become more sustainable and develop more sustainable products. There are green elements featured in many roles, including:
- Furniture restorer
- Live event rigger
- Cultural learning and participation officer